A local business with an office in Albion is working hard to bring technology to other businesses.
Taylor, Nebr., native Ed Knott and his team of technical experts at Applied Connective are bringing state-of-the-art technology to area businesses. Locally owned and operated in rural Nebraska, Knott established Applied Connective in 2004 as a small two-person operation offering commercial phone systems and IT services to local businesses.
Since that time, the company has evolved tremendously and has flourished into a full-service technology group, with additional locations in Fullerton and Columbus. Due to necessity and demand, Applied Connective has built upon its initial offerings to provide a wide range of technology solutions, including Internet, managed IT, phone systems, access control, surveillance and professional audio/video.
After earning his degree in Information Systems and Business Management from Doane College in 2002, Applied Connective co-founder and current president Ed Knott began working at Lincoln-based Fiserv, installing and supporting Internet banking and ATM products throughout the nation.
Though the education and experience he acquired would’ve allowed him to be competitive in the densely saturated Omaha and Lincoln markets, Knott felt pulled to return to his roots in small-town Nebraska to focus on the largely ignored and under-served rural markets; thus, beginning Applied Connective Technologies, LLC.
“I discovered early on that many of our clients felt undervalued and under-serviced by their previous IT providers because of their rural location or company size,” says Knott. “I’ve always had entrepreneurial inclinations, and so I became very interested in returning to rural Nebraska to work with local business owners I felt I could relate to, with the goal of bringing the wide range of service and skill you’d typically find in a large city back to business owners in and around where I grew up.”
Though Applied Connective serves businesses in a wide range of industries throughout Nebraska, Kansas, Iowa and South Dakota, they remain devoted to focusing on rural markets outside of the Omaha and Lincoln metro areas.
“Increasingly, we’re committing more time and resources to remote counties, like Cherry, Valley, Custer, Holt and Brown. The IT needs of businesses striving to remain competitive in rural Nebraska are no different from the IT needs of businesses in more populated areas. We’re excited to get more involved with these communities and introduce them to technologies that will benefit their businesses and allow them to operate more efficiently."
Commenting on the success their company has enjoyed thus far, Knott added, “I think the appeal of our company has been that we are also a small company with rural roots, so our clients know that we appreciate the importance of small business. We understand that any business, no matter the size, needs to be able to depend on current and functioning IT systems, and we’ve made it our mission to supply our clients with solutions that are not only state-of-the-art and cost-effective but also easy to maintain.”
While Applied Connective has enjoyed explosive growth in recent years, it seems they have no intention of slowing down any time soon.
“It’s a testament to the dedication of our staff that we’ve been able to expand to cover such a large territory,” continued Knott. “I feel extremely fortunate to be able to raise my family and make a living alongside honest, hardworking Nebraskans.”